How Event Websites Boosted Conversions by 13.59% with Grooic
Enrique partnered with Grooic to manage the design, development, SEO, and conversion strategy for all his event brands. From NYE to Thanksgiving experiences, our work delivered a unified WordPress + Unbounce ecosystem and achieved an average conversion rate of 13.59% across campaigns.
Hey there!
We’ve been proudly partnering with Enrique since 2017 to design, build, and manage a series of high-performing event websites, covering everything from UX design to Unbounce development, CRO optimization, and SEO. This long-term collaboration has spanned multiple seasonal campaigns, helping drive traffic and conversions across some of the most high-demand ticketed events in NYC.
These sites were created to support events like Macy’s Thanksgiving Day Parade and the Times Square NYE Ball Drop. Each page was carefully structured to balance a premium look with functional lead capture, resulting in an impressive average conversion rate of 13.59%.
Here’s what we delivered:
Key Highlights:
Full website execution from Figma to WordPress and Unbounce
Optimized for ticket sales, lead gen, and SEO performance
Built to support recurring events with flexible content workflows
Long-term CRO strategy and analytics tracking since 2017
Ready for paid campaigns and cold traffic across seasonal spikes
Project Assets:
This ongoing collaboration has become one of our favorite success stories, driving traffic, conversions, and seasonal engagement every year.
Need something built for long-term results? We’re here to make it happen. Let’s launch something great together!
Cheers!
Client Testimonial
5.0
“Grooic’s performance on our event websites has been nothing short of spectacular! From design to development to ongoing CRO and SEO, they’ve handled everything with precision and passion. The results speak for themselves, and after working together since 2017, we can confidently say they’re a critical part of our long-term success.”
Enrique G.
Event Organizer in NYC
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