How Firearms POS Boosted Conversions by 13.30% with Grooic
OV Loop needed a dedicated landing funnel to engage both POS merchants and firearm consumers. Grooic designed and developed multiple Unbounce pages targeting each audience with personalized messaging, trust elements, and value-driven CTAs. These pages streamlined lead generation for a complex industry while maintaining full compliance, resulting in a 13.30% average conversion rate.
Hey there!
We’re super excited to share our latest achievement with you. We’ve just wrapped up a full-scope project for OV Loop, covering everything from Figma design to Unbounce development to CRO optimization. OV Loop provides a platform to turbocharge your rewards and loyalty program. Engage directly with your customers and offer promotions without needing to change your POS system. Let’s get your business right to the top of your customers’ wallets!
This project included multiple landing pages targeted toward POS providers, merchants, and consumers. Based on the content provided by the client, we designed and developed all pages and handled the entire CRO setup to drive qualified conversions.
Here’s what we delivered:
Key Highlights:
Figma to Unbounce development across POS, merchant, and consumer variants
Seamless page build with CRO-focused layout and microcopy
Unbounce forms integrated with EngageBay and Brevo using Zapier
Google Analytics tracking for scrolls, CTA clicks, and submissions
Ready for paid campaigns and performance marketing
Project Assets:
Copy (POS Facing): 🔗 Link
Copy (Merchant Facing): 🔗 Link
Copy (Consumer Facing): 🔗 Link
Figma Designs: 🔗 Link
Live UB Page (POS): 🔗 Link
Live UB Page (Merchant): 🔗 Link
Live UB Page (Consumer): 🔗 Link
The campaign is live and doing exactly what it was built for, generating conversions across different audience segments.
Need something like this for your next campaign? We’re ready when you are.
Cheers!
Client Testimonial
5.0
“I don’t usually leave reviews, but this deserves one. Working with Grooic felt like having an in-house team that just gets it. No fluff, no hand-holding, just smart decisions, fast execution, and results that actually moved the needle.”
Jeong
VP of Commercial OPs @ OV Loop
Portfolio Copyright Notice:
All content, designs, and intellectual property showcased in this portfolio are the exclusive property of Grooic LLC. Viewing this portfolio does not grant any right or license to reproduce, distribute, or use the displayed work without explicit written permission from Grooic LLC.
Copying, reproducing, or utilizing any part of this portfolio without authorization is strictly prohibited and may result in legal action.
Before using or referencing any content from this portfolio, please read our Portfolio Disclaimer for important information regarding the showcased work.
For inquiries or permission requests, please contact us at contact@grooic.com.
