Leadpages vs Unbounce: Which Landing Page Builder Wins in 2025?

Which landing page builder provides better results: Leadpages vs Unbounce?

Detailed guide for everything you need to know about Leadpages vs Unbounce, like key differences, features, pricing and which one is the best for your business.

Is Leadpages Worth It?

If you're looking for an easy way to build high-converting landing pages without touching a single line of code, Leadpages is worth considering.

It's popular among small business owners, coaches, freelancers and marketers who want a straightforward solution to capture leads and promote offers.

Grooic focuses on conversion rate optimization, also works with Unbounce’s AI-powered landing pages than Leadpages.

Do Leadpages worth it in 2025?

Yes, if you need affordability and speed. Leadpages offers:

• A drag-and-drop page builder

• Over 200 mobile-responsive templates

• Built-in conversion tools like pop-ups, alert bars and lead forms

• Email marketing platforms (e.g. Mailchimp, ConvertKit)

Leadpages don't require a learning curve. You can launch a professional-looking landing page in under an hour. Plus, it’s entry-level pricing is one of the lowest in the industry.

What You Can Do Using Unbounce?

Unbounce is a more advanced landing page platform designed for businesses to test, optimize and improve their campaigns. Unbounce provides tools like:

• Smart Traffic: Sends visitors to the most conversion-friendly page using AI.

• A/B Testing: Easily compare layout versions to find which works best.

• Dynamic Text Replacement: Adjust headlines to match visitor’s search intent.

• Full Creative Control: More developer-friendly and custom design flexibility.

Unbounce is best for marketing teams, agencies or anyone who relies on detailed campaign data. It's built for those who constantly tweak and improve their landing pages.

Why Unbounce Is So Special?

Both tools help build landing pages, their core strengths are different:

• Leadpages is known for beginner-friendly, fast to deploy and budget-conscious.

• Unbounce is focused on customization, testing and AI based results.

Evaluating Webflow vs Framer with Leadpages vs Unbounce, it's clear that each pair serves different ends, design flexibility vs conversion-focused landing pages.

Differences Between Leadpages vs Unbounce

What Is the Difference Between ClickFunnels and Leadpages?

A common question is, what is the difference between ClickFunnels and Leadpages? Both are popular landing page tools, but they serve different purposes:

• ClickFunnels is a complete sales funnel builder. Users create end-to-end sales flows like landing pages, checkout pages, upsell sequences and email automation. Best for entrepreneurs selling digital products, courses or running webinar funnels.

• Leadpages, focuses on building high-converting landing pages. It doesn’t offer complex funnel creation or advanced automation like ClickFunnels.

For a multi-step sales funnel with upsells and a checkout process, ClickFunnels may be superior. Leadpages is cheaper and simpler to use if you just need a nice landing page to gather emails or promote a lead magnet.

Can You Sell Products on Leadpages?

Yes, you can sell products on Leadpages. Leadpages isn’t a full eCommerce platform, it does support product sales through integrations. You can:

• Connect Stripe to accept payments directly on your page

• Link to platforms like Shopify or PayPal

• Use checkout integrations to promote offers, services or digital products

Leadpages is a strong choice for creators, consultants and small businesses who want to sell without setting up a full online store. 

It’s worth noting while product selling is possible, Leadpages is not designed for managing large product inventories or advanced checkout workflows. For that, a platform like Shopify or ClickFunnels may be more suitable.

List of Jargon Words on Leadpages vs Unbounce​

These terms are commonly used in landing page creation, digital marketing, and conversion optimization,

A: A/B Testing

A method of comparing two versions of a landing page to see which performs better.

B: Bounce Rate

The percentage of visitors who leave a landing page. Unbounce tools help reduce this.

C: Conversion Rate

The percentage of visitors who complete a desired action (e.g. sign up, purchase) on a landing page.

D: Drag-and-Drop Builder

An editor used by both Leadpages and Unbounce to build pages without coding.

E: Exit-Intent Popups

Popups triggered when a user is about to leave a page, commonly used in both platforms for last-chance lead capture.

F: Funnel

A series of steps designed to guide a visitor toward a goal, such as a sale or signup. Unbounce and Leadpages both support funnel building.

G: Google Analytics Integration

Both platforms connect with Google Analytics to track and analyze visitor behavior.

H: Heatmaps

Visual reports show where users click and scroll. Unbounce supports this integration.

I: Integrations

Connections to third-party tools (like CRMs, email platforms or analytics) that both Leadpages and Unbounce offer.

J: JavaScript Injection

Custom scripts you can add to Unbounce pages for advanced functionality not available in Leadpages’ basic plans.

K: KPI (Key Performance Indicator)

Metrics used to measure success, like conversion rates or click-throughs.

L: Lead Magnet

Free content offered in exchange for user contact info. Both platforms support this.

M: Mobile Responsiveness

Designs that work with mobile devices. A feature in both Unbounce and Leadpages.

N: Nurture Sequence

A series of automated emails sent after lead capture. Though not built-in, both tools support it through integrations.

O: Optimization

The process of improving landing page performance, heavily connected to Unbounce via its AI features.

P: Page Speed

How quickly a landing page loads, important for both SEO and conversions.

Q: Quality Score

A Google Ads metric by landing page relevance and speed, both tools can influence.

R: ROI (Return on Investment)

Used to justify the cost-effectiveness of platforms like Leadpages and Unbounce.

S: Smart Traffic

An Unbounce AI landing page helps users to get the highest-converting variant automatically.

T: Templates

Pre-designed page layouts available on both platforms for quick setup.

U: UX (User Experience)

How users interact with your page.  Good UX increases conversions, something both tools work to improve.

V: Variant

An alternate version of a landing page used during A/B testing in Unbounce.

W: Widget

A small tool or component (like countdown timers or forms) used to improve landing pages.

Z: Zapier Integration

A no-code tool that connects Unbounce or Leadpages to 1,000+ apps for automation.

Comparing Pricing and Smart Features, Leadpages vs Unbounce

Leadpages Pricing

Leadpages price starts at $49/month, best for small businesses and solo creators. The plan has unlimited landing pages, lead capture tools and mobile-friendly templates. Just like the difference between Framer and Figma is design vs prototyping, Leadpages vs Unbounce means use vs advanced marketing optimization.

Explore Unbounce Free Trial and AI Features

Unbounce offers a free trial for 14 days, you can test its full suite of tools. A special feature is the Unbounce AI landing page builder, which uses Smart Traffic to route users to the highest-converting version automatically, this boosts performance with less manual testing. 

While Leadpages is great for top-of-funnel lead capture, Unbounce offers more tools for testing and optimizing each stage of a sales funnel.

Top Leadpages Competitors: Free & Freemium Alternatives

If you're searching landing page builders, it's best to compare the best Leadpages competitors. Here is a list of Top Leadpages Competitors,

1. Carrd (Free + Premium)

Pricing: Free for basic features, Pro plans start at $9/year
Why it’s a competitor: Carrd is a simple, lightweight tool for building single-page websites or landing pages. It’s perfect for freelancers or solo creators.

2. Mailchimp (Freemium)

Pricing: Free plan includes landing pages, paid plans start at $13/month
Why it’s a competitor: Mailchimp offers free landing pages with built-in email marketing tools, a strong choice for list-building and campaigns.

3. ConvertKit (Freemium)

Pricing: Free up to 1,000 subscribers, paid plans start at $15/month
Why it’s a competitor: ConvertKit provides free landing pages with built-in forms, email automation and creator-focused templates.

4. Systeme.io (Freemium)

Pricing: Free for up to 2,000 contacts, paid plans start at $27/month
Why it’s a competitor: Offers landing pages, funnels, email marketing and even courses, all in one platform.

5. HubSpot (Freemium)

Pricing: Free tools available, premium starts at $50/month
Why it’s a competitor: HubSpot’s free CRM has landing pages with lead tracking and automation, great for startups and small businesses.

6. Swipe Pages (Paid with free trial)

Pricing: Starts at $39/month after 14-day free trial
Why it’s a competitor: Offers AMP-ready landing pages for faster mobile speed and higher conversions, especially for paid ad campaigns.

7. Instapage (Paid Only)

Pricing: Starts at $299/month
Why it’s a competitor: Built for enterprise and performance marketing teams with advanced personalization, heatmaps and A/B testing.

Are landing pages profitable?

Yes, landing pages are highly profitable when designed well, as they boost conversions and generate leads or sales. They focus user attention on a single offer, increasing the chance of action.

Is Leadpages good for SEO?

Leadpages has basic SEO features like meta titles, descriptions and fast-loading pages. However, it’s best for conversion-focused campaigns rather than long-term organic SEO.

Flexibility and Marketing Use Cases

Leadpages works great for:

• Launching landing pages for ads

• Promoting lead magnets

• Running webinar signups

• Selling digital products or services

Unbounce works better when:

• You need advanced targeting and testing

• You want to improve conversion rates with Smart Traffic

• You’re managing multiple campaign variants for different audiences

ClickFunnels vs Leadpages vs Unbounce: Capability Comparison

At The End

Leadpages vs Unbounce, the right choice depends on your needs. Leadpages is perfect for affordability while Unbounce has advanced features and AI.