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How Openfloat Boosted Conversions by 16.20% with Grooic

Openfloat needed a high-converting landing page to promote their fintech platform for business payments, petty cash, and bill disbursement. With Grooic’s custom landing page design, they improved engagement metrics and achieved a 16.20% conversion rate.

Hey there!

We recently helped elevate the landing page for Openfloat, often called the “PayPal of Africa,” a leading platform that digitizes petty cash, payroll, and corporate payments across the continent.

The client came to us through Upwork after an earlier version of their page failed to convert. We stepped in as their Unbounce design and development team to rebuild the landing experience and drive better results.

Here’s what we delivered:

Key Highlights:

  • Unbounce landing page focused on fintech lead generation

  • Clean and professional redesign for improved conversion

  • Showcased key Openfloat services including fund disbursement and bill payment

  • Optimized for ad traffic and conversion performance

Project Assets:

  • Live Landing Page: 🔗 Live

We’re excited to have helped Openfloat get the results they were looking for.

If you’re working on a fintech or payment solution, let’s build something high-impact together.

Cheers!

Client

Openfloat

Duration

Jan - May, 2020

Category

All

Others

Platform

Unbounce

Services Provided

Custom Landing Page

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Client Testimonial

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5.0

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“Choosing Grooic for our Unbounce landing pages was a decision we're extremely happy with. Their expertise shines through in the fantastic pages they've crafted, delivering excellent lead conversion. Fast, responsive, and a joy to collaborate with, the Grooic team has added tremendous value to our project. Highly recommended for anyone seeking top-notch results with a delightful experience!”

ABC (client name hidden for privacy)

Openfloat CEO

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